The team

Senior people, from the start.

Double W brings together senior leaders across strategy, creative, production and media to plan, create, produce and place TV, audio, outdoor and integrated campaigns.

Clients work directly with the people leading the thinking and making the work. The senior team stays accountable from the first conversation through to going live.

One accountable senior team.

Commercial, strategic, creative, production and media leadership working together around the campaign outcome the client needs to achieve.

Leah Dunbar-Lewis, Media Planner & Client Services Director at Double W

Leah Dunbar-Lewis

Media Planner & Client Services Director

Leah has more than a decade of experience planning and delivering multi-channel media campaigns. During eight years at MediaCom, she was strategy lead and campaign manager for Sky Atlantic, managed brand response and planning for Sky Mobile, and led implementation of Sky Mobile's dual launch campaign for the iPhone 8 and iPhone X. She later became Account Director, overseeing account management and media strategy for Uber Eats and Uber Rides, having also led planning for MoneySuperMarket and Nuffield Health. At Double W, Leah brings media planning and client services together, leading client relationships and coordinating campaigns from the initial brief and channel strategy through to delivery.

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Mat Bowden, Global Head of Digital & Media at Double W

Mat Bowden

Global Head of Digital & Media

Mat leads digital and paid media strategy across the full marketing funnel, combining senior strategic direction with hands-on understanding of channel economics, creative effectiveness and technical implementation. A Founding director of Simplicity Media, he now connects brand strategy, creative development, media planning, performance optimisation and data-led decision-making at Double W. His recent work includes integrated strategies for Lebara Mobile, Bandai Namco and SNK, supporting growth, consistency and improved performance across channels. That work includes campaigs recognised as Campaign of the Year at the Marketing Week Awards and winning Holistic Growth Story at the 2026 Marketing Society Global Awards.

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Jason Andrews, Executive Creative Director at Double W

Jason Andrews

Executive Creative Director

Jason has more than two decades of international creative leadership across the UK, Europe, Australia and the US. As Executive Creative Director at Iris Worldwide, he shaped creative direction across Europe and led major accounts including Bosch, Siemens, FlixBus, Samsung, Alcon and Roche. Previously at RAPP, he built a 60-strong digitally native creative team and led one of the network’s most awarded periods in the UK. At Double W, he leads creative across TV, audio, outdoor and integrated campaigns, turning strategy into culturally resonant ideas designed to earn attention and drive commercial results.

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Laurence Bray, Managing Partner at Double W

Laurence Bray

Managing Partner

Laurence has more than 20 years of experience building agencies, teams and campaigns across advertising, entertainment and communications. He has delivered award-winning work for brands including Lebara, Monese, HBO, Warner Bros. and Bandai Namco Entertainment. He led Double W's five-year partnership with Lebara as the brand became the UK's fastest-growing mobile network, with the work recognised by The Marketing Society's Holistic Growth Story 2026, Marketing Week's Campaign of the Year 2024 and further industry awards from 2023 to 2025.

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Paul Livingstone, Chief Strategy Partner at Double W

Paul Livingstone

Chief Strategy Partner

Paul spent more than a decade at Iris, rising to Global Head of Strategy and leading strategy for UK and global advertising campaigns for some of the world’s leading brands, including Shell, Samsung, Bosch and Allianz Global Investors. At Double W, he turns complex commercial challenges into clear campaign strategies that define the household decision to influence, sharpen the proposition and align creative, media and production around a clear commercial outcome.

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The right expertise, when the work needs it.

When a challenge calls for additional capability, we add trusted specialists who already know how to work with us. The senior leadership team remains accountable, so clients get more depth without more layers.

Lee Kirton, Chief Partner, Games & Entertainment at Double W

Lee Kirton

Chief Partner, Games & Entertainment

Lee has more than 25 years of experience launching major video game, film and entertainment franchises for publishers and studios around the world.

Jim Fry, Art Director at Double W

Jim Fry

Art Director

A former Channel 4 picture editor and art director, Jim brings a sharp eye for visual storytelling shaped by entertainment, culture and music.

Rainna Reynolds, Producer at Double W

Rainna Reynolds

Producer

Rainna brings more than a decade of agency production experience, coordinating people, detail and delivery from first idea through to final execution.

Conor Boru, Director of Branded Content at Double W

Conor Boru

Director of Branded Content

Conor is an award-winning filmmaker who combines cinematic craft with commercial instinct across advertising, branded content and gaming.

Heather Marshall, Client Services Director at Double W

Heather Marshall

Client Services Director

Heather brings senior client leadership and business development experience across creative, digital and entertainment-led brands.

Gresty, Designer at Double W

Gresty

Designer

Gresty works directly with clients to turn ambitious ideas into distinctive, practical design without layers of process getting in the way.

Ziyi Cao, Performance Designer at Double W

Ziyi Cao

Performance Designer

Ziyi creates scalable, brand-consistent creative for paid social, digital advertising and ecommerce, designed to be tested, refined and improved.

Max Thomas, Financial Director at Double W

Max Thomas

Financial Director

Max supports the financial growth and stability of Double W, making sure the numbers enable the ambition rather than restrict it.

Peter Cress, Finance at Double W

Peter Cress

Finance

Peter helps creative and growing businesses untangle the practical complexities of finance, from everyday detail to longer-term planning.

The people and spirit behind Double W.

One shaped the company's creative belief. The other mostly shapes the working day around snacks and walks.

William Waldron, Founder at Double W

William Waldron

Founder

Will was a visionary creative whose work included the launches of Monese and Trussle, the PayPal rebrand and campaigns for Guinness and Nintendo. His belief that ideas should create real-world impact remains at the heart of Double W.

Penny, Chief Barketing Officer at Double W

Penny

Chief Barketing Officer

A firm believer in walk-and-talk meetings, snackable content and ROI, Returns on Ice cream. Penny keeps the team focused on what really matters.

How the model works

One team. The right specialists.

Clients get senior attention, connected delivery and the flexibility to bring in precisely the expertise the challenge requires, without paying for unnecessary agency layers.