Research and thinking for brands competing for household decisions.
Original audience intelligence, practical campaign thinking and selected Double W news. The useful stuff, organised around the decisions brands need to influence.
Utility marketingHow utility brands can win switchers in 2027
A practical framework for turning household dissatisfaction into confident customer acquisition.
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Broadband acquisitionBroadband acquisition after One Touch Switch
Why easier switching makes a distinctive, confidence-building campaign more important, not less.
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Energy marketingHow to market smart energy tariffs in 2027
Turn EV charging, heat pumps and flexible energy into a household benefit people can understand and choose.
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AudienceGen Z matters for trends. The 30–60 audience matters for spend.
Why brands should look beyond the loudest demographic when planning campaigns around household spending.
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TV creative70 years of TV advertising
Six commercials that still show what memorable, culturally resonant creative can achieve.
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ProductionOne shoot. Every format.
How Lebara’s Hero+ production was designed for TV, social and digital from the first script.
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Agency partnersScaling smarter with a trusted agency partner
How agencies can add senior strategy, creative, production and media capability on a project or white-label basis.
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Digital effectivenessDon’t be Oz. Be Dorothy.
Why strong creative still needs clean tracking, attribution and advertising infrastructure behind it.
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OpinionNow is not the time to cry, now’s the time to find out why
Laurence Bray on how Oasis gave a generation of British men an emotional outlet.
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Higher educationUniversity choice is a household decision
Why always-on higher-education marketing must reach students and the families helping them decide and pay.
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Agency modelNot your typical agency: the collective model
Why growing brands get more from a senior collective than a network agency setup.
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HospitalityTurning hospitality data into household demand
How better attribution helped a restaurant group understand the occasions, offers and messages that drove bookings.
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Creative perspectiveCreative heroes: Isambard Kingdom Brunel
Why bold ideas, useful design and work that connects people still matter to modern campaign creativity.
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Creative perspectiveSend the elevator back down
Conor Boru on cinematic advertising, production technology, mentorship and making space for new voices.
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Lebara wins the Holistic Growth Story Award
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Lebara misses the Big Mobile price hike memo
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Jason Andrews joins Double W as Executive Creative Director
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Ziyi Cao expands Double W’s performance creative capability
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Paul Livingstone joins Double W as Chief Strategy Partner
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Lebara puts customer service front and centre
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Great signal. Fast data. Unmissable.
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Lebara’s nail-bar reality check on roaming charges
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